Case Study

EUROPEAN FOOTBALL SPONSORSHIP

Trade Nation

Aston Villa Football Club

Principal & Sleeve Partner

Brand Introduction

Trade Nation is a globally recognised trading platform that stands out due to its transparency, customer-centric approach, and competitive pricing. With a strong commitment to making trading accessible and rewarding for all, Trade Nation continuously seeks opportunities to enhance its brand recognition and credibility among a broad and engaged audience.

SPONSORSHIP OBJECTIVES

Building on the success of its initial football sponsorship with Wolverhampton Wanderers (brokered by Pansports), Trade Nation and Pansports worked collectively to identify the ideal club that would provide an exclusive and strategic platform to enhance its brand positioning. This was Aston Villa.

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‍The sponsorship objectives were clear:

Raise Brand awareness and recognition

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‍Leverage the global appeal of the EPL to expand visibility among diverse demographics

Extend Brand Values

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‍Align with a club that embodies Trade Nation’s core values of Commitment, Excellence, and Diversity

Increase Communication Channel Reach

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‍Utilise the club’s digital and physical platforms to create meaningful interactions with the fans

Leverage the passion and emotion of Football

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‍Embrace the compelling nature of football to create content that resonates with worldwide audiences

PANSPORTS SERVICES

Trading Sponsorship Benchmark Analysis

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‍In-depth market analysis to assess past sponsorship success stories, industry trends, and competitor activities

Sponsorship & Strategic Target Definition

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‍Identified strategic priorities, audience demographics & brand positioning, to match Trade Nation with the most suitable club

Rights & Assets Identification

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‍Pinpointed valuable sponsorship assets, including jersey branding, digital integrations and hospitality packages

Negotiation & Procurement

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‍Facilitated contract negotiations, securing a sponsorship package aligned with Trade Nation’s goals and values

SPONSORSHIP outcome

A Thrilling Partnership with Aston Villa

Unforgettable Moments in UEFA Competitions

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‍Aston Villa played in some of the most exhilarating matches in the UEFA Conference and UEFA Champions Leagues, amplifying global exposure for Trade Nation

Sponsorship & Strategic Target Definition

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Trade Nation benefited from extensive media coverage and fan engagement

Compelling Content Creation

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The emotional highs and lows of Villa’s campaign allowed for the creation of powerful, fan-centric content across digital platforms

A Lasting Impact

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The collaboration reinforced Trade Nation’s credibility and trustworthiness among football enthusiasts, solidifying its presence in the sports sponsorship landscape

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