Case Study

ESPORTS CAMPAIGN

PARIMATCH

Gamers Club

Road to Major Campaign

BRAND INTRODUCTION

Parimatch is a global betting brand known for its dynamic and tech-driven approach to sports and esports wagering. With a strong presence in multiple markets, Parimatch continuously seeks to engage with passionate audiences through innovative sponsorships and strategic activations. Recognising the surging popularity of esports, the brand has made significant investments in the gaming space, reinforcing its commitment to engaging with the next generation of bettors.

SPONSORSHIP OBJECTIVES

As part of its expansion in esports, Parimatch partnered with 00Nation in Brazil and wanted to ensure that the entire Brazilian CSGO community was fully aware of this new and exciting collaboration. ‍

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‍The campaign objectives were clear:

Maximise Exposure‍

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Leverage a major esports activation to amplify brand awareness and introduce the Parimatch-00Nation partnership to a passionate and engaged audience

Enhance Fan Engagement

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‍Create meaningful interactions with CSGO fans during the Major, strengthening their connection with the brand

Showcase the Sponsorship with 00Nation

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‍Highlight Parimatch’s commitment to esports by emphasizing its support for one of Brazil’s most prominent esports organizations

PANSPORTS SERVICES

Strategic Target Definition

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Identified the most effective ways to engage with the Brazilian CSGO audience and maximise visibility during the Major tournament

Rights & Assets Identification

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Secured key promotional assets, including digital integrations, content collaborations, and branded experiences such as CSGO Tournaments and in-game advertising within Gamers Club’s ecosystem

Negotiation & Procurement

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Facilitated discussions and structured a partnership agreement for all the parties involved

CAMPAIGN OUTCOME

Road to the Major Campaign

Massive Fan Engagement

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The activation generated significant buzz within the CSGO community, with fans actively engaging in discussions, contests, and exclusive content related to the Major

Increased Brand Visibility

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Through Gamers Club’s extensive reach, Parimatch’s branding was prominently featured, reinforcing its presence in the esports betting landscape

Successful Promotion of the 00Nation Partnership

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The campaign effectively highlighted the newly announced sponsorship, cementing Parimatch’s credibility as a key player in the esports space

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