Case Study

BRAND AMBASSADOR PARTNERSHIP

MARKETS4YOU

AB de Villiers

Regional Brand Ambassador

BRAND INTRODUCTION

Markets4You is a trusted, leading online trading platform with a strong emphasis on transparency, customer-centric solutions, and competitive pricing to meet the diverse needs of traders worldwide. A rebrand marked the beginning of a new era in which Markets4You expanded its presence in key markets, particularly South Asia. Recognising the power of authenticity and emotional connections in branding, the brand identified sports as the ideal avenue to engage its audience and reinforce its core values of excellence, innovation, and reliability

SPONSORSHIP OBJECTIVES

With the strategic guidance of Pansports, it became evident that cricket’s immense influence in the South Asian market presented a prime opportunity. Markets4You forged a partnership with cricketing legend AB de Villiers, leveraging his iconic status, winning ways, clean profile and credibility to amplify brand reach, enhance credibility, and create a lasting impact in the region. ‍

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The sponsorship objectives were clear:

Increase Brand Awareness in South Asia

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Leveraging the appeal of cricket to expand Markets4You’s visibility and recognition in a highly competitive market

Build Brand Trust and Credibility

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Aligning with a respected and admired sports figure who embodies integrity, resilience, and excellence to reinforce the brand’s reputation

Develop Compelling and Authentic Social Media Content

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Utilising AB de Villiers’ storytelling capabilities and social media influence to create engaging content that resonates with cricket fans and potential traders

Drive Traffic and New Users to Markets4You platform

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Maximise the excitement and credibility of the partnership to attract new traders and enhance engagement

Boost Social Media Presence and Engagement

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Leverage AB de Villiers’ massive fan base to increase social media interactions, brand engagement, and overall online visibility

PANSPORTS SERVICES

Strategic Target Definition

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Analysed the market and demographics to identify the optimum sports platform to help Markets4You make an impact in a key market

Rights & Assets Identification

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Secure the most impactful sponsorship assets, including image rights and exclusive digital content collaborations

Negotiation & Procurement

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Facilitated negotiations to ensure a mutually beneficial agreement, securing maximum value and flexibility within the partnership

Production & development of Digital & Social Media Content

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Oversaw creation of high-quality content, ensuring an authentic and compelling narrative that aligned with the brand and ambassador

Partnership Consultancy

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Provided ongoing consultancy and execution support, ensuring the partnership adapted whilst remained dynamic and impactful

SPONSORSHIP OUTCOME

A Legendary Partnership with AB De Villiers

Enhanced Brand Visibility Recognition

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Leveraging AB de Villiers’ popularity Markets4You successfully expanded its presence in a key market

Unparalleled Engagement and Content Reach

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The collaboration generated millions of impressions through exclusive digital content, interactive campaigns, and high-impact social media activations, significantly increasing user engagement

Elevated Market Credibility

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Partnering with cricket icon AB de Villiers, synonymous with excellence and sportsmanship, reinforced Markets4You’s credibility, positioning it as a trustworthy and reliable trading platform

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