Case Study

FOOTBALL SPONSORSHIP

Kinza

Trophée des champions (French Super Cup)

Official Partner

Brand Introduction

Kinza is a bold Saudi beverage brand, famous for its cola and range of carbonated drinks, offering a strong homegrown alternative to global soda giants. Today, it’s one of the region’s most loved national brands, with soaring consumer demand and growing influence across Saudi Arabia and the wider MENA region.

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SPONSORSHIP OBJECTIVES

Building on the momentum of the current football campaigns with the Saudi Pro League and Real Madrid, Pansports worked with Kinza to pinpoint the ideal sports sponsorship platforms to create exclusive, strategic opportunities to elevate the brand’s presence not just in Saudi Arabia, but across the broader MENA region.

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The sponsorship objectives were clear:

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‍Boost Brand Awareness and Recognition

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Harness the excitement of the Trophée des Champions to elevate Kinza’s visibility across key demographics in Kuwait and beyond

Strengthen & Showcase Brand Values

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Partner with one of the most prestigious sporting events to reinforce Kinza’s core values and regional relevance

Amplify Digital Impact

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Create authentic, fan-driven storytelling that connects with younger audiences, leveraging the event’s IP to drive meaningful digital engagement

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PANSPORTS SERVICES

Rights & Assets Strategy

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Identified high-value sponsorship assets, from IP usage and match-day visibility to digital integration, hospitality, and fan experiences

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Negotiation & Activation Support

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Led contract negotiations to secure a sponsorship package perfectly aligned with Kinza’s objectives and growth ambitions

SPONSORSHIP OUTCOME

High-Impact Exposure on a Prestigious Stage

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Kinza secured premium visibility at one of the region’s most high-profile football events, driving strong brand awareness and recall across Kuwait and the wider MENA audience

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Enhanced Brand Credibility & Cultural Relevance

‍By aligning with a globally recognised football property, Kinza strengthened its positioning as a bold, credible and culturally relevant regional brand

Football Emotion Powering Storytelling & Engagement

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The passion and intensity of the event provided a powerful backdrop for fan-first content. By tapping into, Kinza built authentic connections with football fans and younger audiences across TV, digital platforms and the in-stadium activations.

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