Case Study

BRAND AMBASSADOR PARTNERSHIP

Football.com

José Mourinho

Global Brand Ambassador

BRAND INTRODUCTION

Football.com is an innovative platform designed to engage football fans globally through a diverse range of content, including match predictions, betting, and gaming opportunities. As a forward-thinking brand harnessing the universal appeal of football, Football.com is committed to offering fans an immersive experience that extends beyond the matches, providing exclusive access to football-related entertainment, insights, and interactive features

SPONSORSHIP OBJECTIVES

Recognising the influential role that football heroes play in shaping the sport’s culture, Football.com sought to partner with a prominent figure capable of amplifying the platform’s regional and global presence.

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The collaboration between Football.com and José Mourinho was strategically designed to achieve these objectives:

Increase Brand Awareness Regionally and Globally

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Raise awareness in key markets by utilising Mourinho’s global fame, especially in Africa, where the brand wanted to expand its presence

Build Trust and Credibility for the Brand

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Partnering with a world-renowned figure who embodies success, leadership, and authenticity

Develop Compelling and Unique Football Stories

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Leverage Mourinho's rich career and distinctive personality to craft stories and content that engage and inspire fans

Drive Traffic and New Users to Football.com’s platform
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Providing exclusive insights and content related to Mourinho’s career, so the platform is a go-to destination

Boost Social Media Presence and Engagement
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Harness the immense social media following of Mourinho to amplify Football.com’s online presence, engagement, shares, and interactions

PANSPORTS SERVICES

Strategic Target Definition
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Analysed trends in online gaming which identified Mourinho as the right fit to help Football.com achieve their objectives in Africa and other international markets

Rights & Assets Identification
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Identified the most valuable assets to align with Football.com's values and audience

Negotiation & Procurement
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Facilitated negotiations with Mourinho to ensure the partnership is favourable for both parties

Partnership Consultancy
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Provides ongoing consultancy, to ensure the partnership is continuously optimised and adapted

SPONSORSHIP OUTCOME

A winning Partnership with José Mourinho

Elevated Entertainment, Betting, and Gaming Experience
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Football.com can offer exclusive Mourinho content and insights including his analysis of major football events

Unrivalled Content Creation
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Millions of impressions have been generated across multiple platforms, through TV, outdoor campaigns and articles, establishing Football.com as the go to platform for football stories in Africa

Impressive Media Reach
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Thanks to Mourinho's far-reaching influence, the campaign generated significant media coverage and online buzz

Increased Traffic and User Engagement
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The partnership contributed to a surge in website traffic and new user sign-ups

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