Case Study

FORMULA 1 SPONSORSHIP

AVATRADE

Aston Martin Formula One Team

Global Partner

BRAND INTRODUCTION

AvaTrade is a globally recognised online trading platform, offering a wide range of financial instruments, including forex, stocks, commodities, and cryptocurrencies. With a reputation built on trust, innovation, and customer-first principles, AvaTrade has consistently aimed to strengthen its presence in the highly competitive financial trading industry

SPONSORSHIP OBJECTIVES

After partnering with Manchester City and Usain Bolt, AvaTrade recognised the power of global sports sponsorships to elevate brand recognition. With the support of Pansports, AvaTrade partnered with Aston Martin Formula 1 Team, entering one of the most prestigious and widely followed sporting events in the world, providing AvaTrade with the perfect stage to expand its visibility and credibility.

‍

The sponsorship objectives were clear:

Increase Brand Recognition and Kudos

‍
Strengthen AvaTrade’s position as a leading global trading platform by associating with a high-performance sport sharing its core values of precision, speed, and excellence

Achieve High Visibility

‍
Leverage Formula 1’s extensive global reach to enhance AvaTrade’s exposure across key markets and demographics

Raise Digital Presence

‍
Utilise digital integrations and content marketing opportunities through the sport’s vast online engagement to connect with both existing and potential customers

Generate New Business

‍
Convert increased brand exposure into business opportunities by engaging with the high-net-worth audience within the world of trading and motorsport

PANSPORTS SERVICES

Sponsorship & Strategic Target Definition

‍
Identified strategic sports platforms aligning with AvaTrade's sponsorship assets and engagement opportunities

Rights & Assets Identification

‍
Defined branding rights, digital activations, content creation and hospitality experiences to enhance AvaTrade’s reach and influence

Negotiation & Procurement

‍
Led negotiations to secure the most favourable contract terms, ensuring AvaTrade’s investment delivered maximum exposure and brand-building potential

SPONSORSHIP OUTCOME

High-Performance Partnership with Aston Martin F1 Team

Iconic Racing Moments

‍
Aston Martin's strong performances throughout the seasons provided AvaTrade with extensive global media exposure

Enhanced Brand Prestige

‍
AvaTrade gained significant credibility and resonance with Formula 1’s elite audience

Digital Amplification

‍
Social media campaigns, behind-the-scenes content, and interactive fan engagement helped AvaTrade expand its online footprint and deepen audience connections

Unparalleled Hospitality Experiences

‍
A unique global hospitality program aligned with F1 races, ensured all guests enjoyed remarkable experiences and a deeper connection with the brand

Talk to us

Whether you're a Brand looking to make your mark, a Sports Entity aiming to maximise your revenue, or a Talent seeking to build a lasting legacy, we're here to help you achieve your goals.